AssetWiser(“we”, “our”, or “us”) is a SEBI Registered Investment Advisor. This Privacy Policy explains how we collect, use, share, and protect information you provide when you use our website or engage with our advisory services. By using our website, you agree to the practices described below.
1. Information We Collect
Information you provide directly
- Name, email address, and mobile number (from lead and contact forms)
- Financial details you share voluntarily (investment amount, goals, existing portfolio)
- Documents submitted for advisory or compliance services (PAN, Aadhaar, ITR)
- Messages, feedback, or grievances you send us
Information collected automatically
- Browser type, device type, IP address, and operating system
- Pages visited, time spent, and click paths on our website
- UTM parameters (source, medium, campaign) from marketing links
- Cookie data — only after you accept our cookie consent banner
2. How We Use Your Information
- To respond to your enquiry and schedule consultations
- To provide investment advisory, taxation, insurance, and loan services
- To send appointment reminders, service updates, and compliance notifications
- To analyse website usage and improve our content (only after cookie consent)
- To comply with SEBI, IRDAI, and income-tax regulations
- To detect and prevent fraud or misuse
3. Legal Basis for Processing
We process your data on the following grounds under applicable Indian law (IT Act 2000 and SPDI Rules 2011):
- Contractual necessity — to fulfil the advisory service you requested
- Consent — for marketing communications and analytics cookies
- Legal obligation — SEBI KYC, AML, and record-keeping requirements
- Legitimate interest — fraud prevention and website security
4. Data Sharing
We do not sell your data. We share it only in the following limited circumstances:
- Service providers — email delivery (Resend), analytics (PostHog), error monitoring (Sentry), and hosting (Vercel). Each is bound by a data processing agreement.
- Regulators — SEBI, IRDAI, income-tax authorities, or courts when legally required.
- Empaneled professionals — CA/CS partners who execute taxation and compliance work on our behalf, under confidentiality agreements.
We never share your financial portfolio data with third parties for marketing or commercial purposes without your explicit written consent.
5. Cookies and Analytics
We use a cookie consent banner. Analytics (PostHog / Google Analytics 4) and third-party cookies do not load until you explicitly accept. You can withdraw consent at any time by clearing cookies and declining on the next visit.
Cookies we use:
- Essential — session management, CSRF protection (always active)
- Analytics — page views and event tracking (consent required)
- Marketing — none — we do not run retargeting ads
6. Data Retention
- Lead form data: 3 years from last interaction, or as required by SEBI
- Client KYC and financial records: 5 years after the advisory relationship ends
- Taxation documents: 7 years (as required under the Income Tax Act)
- Analytics data: 13 months (PostHog default), then auto-deleted
7. Your Rights
You have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Request deletion of your data (subject to regulatory retention obligations)
- Withdraw consent for marketing communications at any time
- Raise a complaint with the relevant authority
To exercise any right, email us at hello@assetwiser.in. We respond within 30 days.
8. Security
We implement industry-standard safeguards including TLS encryption in transit, bcrypt-hashed credentials, MongoDB Atlas encryption at rest, IP-whitelisted database access, and Cloudflare DDoS protection. No method of transmission over the internet is 100% secure — if you believe your data has been compromised, contact us immediately.
9. Children's Privacy
Our services are not directed at persons under 18. We do not knowingly collect data from minors. If you believe a minor has submitted data through our website, contact us and we will delete it promptly.
10. Changes to This Policy
We may update this policy periodically. Material changes will be notified by email (if you have subscribed) and by updating the effective date above. Continued use of our website after changes constitutes acceptance.
11. Contact
For privacy-related queries or data deletion requests:
AssetWiser
Email: hello@assetwiser.in
For SEBI-related grievances: SCORES Portal